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Ju-Ju-Be Be Nurtured Backpack - Knight Rose

The Be Nurtured is a discreet pumping backpack, that allows you to stash a breast pump in the outside pocket, leaving it inside the bag to pump.

Multiple interior and exterior pockets keep everything else organised, and detachable straps let you switch between backpack and messenger bag styles to change up the look and accommodate your changing needs.

The Be Nurtured is great for breastfeeding mums, however, you can keep using it for your everyday essentials long after you’ve packed away the pump.


  • Breast pump pocket fits most standard breast pumps
  • One mesh pocket and one zippered pocket in the main compartment
  • Zippered main compartment
  • Mummy pocket with key fob
  • Open back pocket can stow a changing pad (sold separately) or nappies and wipes
  • Detachable, adjustable messenger strap with memory foam shoulder pad
  • Detachable backpack straps
  • Quick-grab top handle
  • Metal hardware, includes luggage feet
  • Light-coloured lining - help allow you to see all that's inside
  • Teflon™ treated exterior resists stains
  • Agion® treatment protects the lining, by inhibiting the growth of odour-causing bacteria, mould and mildew


Knight Rose - a classic plain black bag, which features rose gold metal hardware


Machine washable (cold, gentle cycle), air dry


Approximately 39cm wide x 40.5cm high x 19cm deep